Cafe Boulud
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RESTAURANTS MUST CREATE VALUE BEFORE SELLING PRICES
Why should people spend their hard earned money in your restaurant? How many chefs and restaurateurs have ever stopped to seriously ask this question? Build it and they will come may work in “Field of Dreams” but has little merit… Continue reading
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THE COMPLETE CHEF
The restaurant industry in the United States is enormous with 2012 sales in excess of $450 billion. There are, among the 960,000 plus operations, varying degrees of quality and commitment to excellence. There are those that disappoint, many that meet… Continue reading