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Tag Archives: chef success

THE SINGLE MOST IMPORTANT INGREDIENT IN THE MAKING OF A GREAT CHEF

30 Monday Nov 2020

Posted by harvestamericacues.com in Uncategorized

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chef success, chefs, cooks, important chef ingredient, professional kitchen, restaurants

Is it possible to narrow down the secret of greatness to one ingredient?  What could it be?  Is it really that simple, or in this case is simplicity really complex?   I have had the honor to work with, know, or at least meet many extraordinary chefs and cooks and my assessment is that – yes, there is one common ingredient that makes all the difference in how adept, interesting, creative, and ultimately successful a chef or cook might become.  The ingredient is CURIOSITY.

Great cooks and chefs never simply accept – they are perpetually inquisitive.   Those classical kitchens where cooks simply follow directives because that is what the chef demanded were never destined to nurture great chefs.  Cooks need to state the most important questions if they are to grow – “why, where from, what is the rationale, what is the history, how is it made, what are the differences, and when should you choose one example over another?”

It is curiosity, the quest for answers upon answers that builds passion, understanding, creativity, and competence.   When a cook simply accepts without asking why, how, what, or when, then his or her passion for the craft will be limited, his or her perspective on the job of cooking with be tainted, and the resulting cooking will be a shadow of what it might become.  To nurture young cooks, to teach and train, and to build competence and confidence among those who work in a kitchen, it is essential that we (chefs and culinary teachers) establish a platform where curiosity reigns. 

Think about the possibilities and the opportunities that curiosity might unveil. 

  • SALT as a mineral and a seasoning is just salt – why question it?  Yet to really know salt is to understand where it comes from and how it is extracted.  Once you understand that the environment where salt is drawn from, just like the terroir for wine grapes, will have a significant impact on this magical mineral.  Visiting a salt mine, a sea salt plant, or if you have the chance a French Fleur de Sel farm or Japanese soy sauce artisan producer will reveal the complexities of this simple ingredient that to many cooks is just a commodity that sits on their storeroom shelves.
  • CARROTS, POTATOES, TURNIPS, and PARSNIPS are root vegetables that are easily available to all cooks and are offered at very inexpensive commodity prices.  Root vegetables are just root vegetables unless you understand them, visit a farm where they are grown, spend a few days in the farmers shoes, harvest the root vegetables by pulling them from the soil that has kept them in a protective blanket for months, and brushed them off and taken a bite.  Curious chefs want to know what that carrot really tastes like, how the farmer plays a role in its shape, texture and flavor, and how soil and climate impact the flavor.  I guarantee that if this curiosity is met – the cook will never view a root vegetable in the same manner again.
  • THAT STRIP LOIN COMES FROM MY VENDOR, period.  This is easy to accept.  Call your local meat vendor, place an order, receive it, store it, prep it and prepare it just as the chef told you.  Simple directions for the cook working the grill station in your kitchen.  But cooking that is void of understanding is so shallow, void of respect, and starved of meaning.  To become an extraordinary grill cook and eventually a chef who plans menus using those products received from a meat vendor – a serious kitchen employee must ask those critical questions:  WHERE does the product come from?  WHAT part of the animal?  WHY do certain cuts adapt well to high temperature, rapid cooking like grilling, while others insist on low heat and slow timing?  HOW is the animal cared for?  WHAT is it fed?  HOW is the animal processed, fabricated, aged, graded, and packaged?  WHAT is the difference between dry and wet aging and does Cryovac impact the flavor of the muscle?  Think about the care, respect, intensity of attention to detail, and pride that a cook will have once he or she is able to have answers to these questions, maybe visit a cattle ranch, a feed lot, and processing plant before turning a steak on a hot grill to receive those perfect grill marks.
  • ORDER FRESH SEAFOOD FROM OUR USUAL FISHMONGER is a task that chefs engage in constantly.  It might come from a local supplier or be flown in from different parts of the world, but what is important is the transaction and receipt – right?  The styro boxes packed with ice arrives and inside are beautiful Queen Snapper from Florida, Mahi Mahi from Hawaii, Atlantic salmon from Norway, Lobsters from Maine, or Dover Sole from the coast of England.  The chef unpacks, fabricates, stores, and prepares this seafood as is intended and the customer enjoys the fruits of the chefs labor.  How shallow is this process that is void of any real understanding or curiosity?  Why did the chef choose that Queen Snapper from Florida, Salmon from Norway, or Lobster from Maine?  Is it simply because of a product specification designed to meet a standard?  Imagine how the chef would approach the transaction if he or she had spent an arduous day on a Maine Lobster boat – pulling in cages?  Imagine how the chef might approach the fabrication of a beautiful Norwegian Salmon if he or she had visited with those engaged in fish farming off the cost of Bergen, Norway?  Imagine if that same chef had tried to overcome seasickness on a 25-ton fishing trawler positioned miles off the coast of Florida as they pulled in nets filled with the fruits of the sea?  Would satisfaction of this curiosity change the way that chefs order, store, fabricate, cook and serve the fish that came through the hands of dedicated fishermen rather than those who simply move the product from point A to point B?
  • PURCHASING THOSE FLOUR OR CORN TORTILLAS is the most cost effective way of acquiring the ingredients for that “authentic”, Central American restaurant.  After all, who has time to make fresh tortilla?  This will always be the case in the absence of curiosity.   Until a cook or chef has tried that first hand pressed and grilled tortilla, folded it to encompass a world of different ingredients, maybe pay a visit to Mexico, Guatemala, Nicaragua, or Costa Rica or at least spent a day with indigenous people who would never, ever use a store bought shell – he or she will fail to feel the history and the passion behind this beautiful ingredient and process.  “I wonder if there is any difference between store bought and hand made tortilla, and I wonder how the item came about in Central American culture.”  Inquiring minds want to know, and inquiring chefs will always learn to excel at what they do.
  • THE WINE LIST IS THE RESPONSIBILITY OF THE DINING ROOM MANAGER OR SOMMELIER – says a typical chef in a busy restaurant.  Have enough variety and there will be something to please most guest palates, besides, the chef really doesn’t have time to engage in wine selection as well.  Great restaurants and great chefs understand the connection and importance of food and wine pairing.  A great chef without a solid knowledge of wine varieties, terroir, the art of the wine maker’s signature, variances in vintage, and how a particular wine enhances the experience of food presented on the menu will surely be at a loss.  Chefs who delve into the winemaker’s closet of understanding will be far better at their job and will reveal a passion that rivals that of the food ingredients that bring a menu to life.  It is the curiosity about this beverage that is alive and ever-changing that adds a spark of interest to a chef’s repertoire.

Whether it is a desire to learn more about the ethnic influences that create a cuisine, the indigenous ingredients that are at the base of a certain cuisine, the time-proven steps in cooking methods, or the historical environment that led to the development of a dish or a regional cooking style – it is that most essential ingredient: curiosity – that separates a good cook from a passionate great one.  We must all remain curious if food is to be viewed as a life-long calling.

PLAN BETTER – TRAIN HARDER

Harvest America Ventures, LLC

www.harvestamericacues.com  BLOG

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SUCCESSFUL CHEFS – WHAT CAREER KILLERS TO AVOID

31 Monday Aug 2020

Posted by harvestamericacues.com in Uncategorized

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chef success, chefs, chefs new normal, cooks, Keys to success, kitchens, restaurants

team

Rest assured, at some point restaurants will rise up again, clubs and hotels will measure success based on occupancy and food service activity, and the position of “chef” will be center stage in driving sales and measuring profitability. The opportunities for chefs will be viewed again as instrumental and of significant value to owners, and those who are qualified and prepared will have ample career opportunities in front of them.

This being said, some responsibilities will return to where they were pre-pandemic, yet others will work their way into the chef’s bag of expectations. In all cases, there will be a re-shuffling of priorities driving changes to the profile of the “best candidate” for the leadership position in the kitchen. Some of the previous characteristics of chefs and their role will be viewed as less important and some may even not be tolerated in the “new normal”. Now is the time to self-assess and realign priorities. When those opportunities rise up – you want to be ready. Here is a list of career killers in the new normal – now is the time to make the necessary adjustments.

[]         OVER-CONFIDENCE/EGO

“I am the best” is more likely to turn employers and teams off. You should not confuse being humble with being weak or lacking in confidence. Chefs can be very confident without putting on an air of superiority. When chefs are willing to listen to others, admit that they still can learn something new, that others may have the right answer to a problem and that those individuals should receive credit for their ability to bring about resolution is the sign of a strong leader. This is where you need to be.

[]         POWER vs. LEADERSHIP

“I am the chef” has oftentimes been a statement that points to his or her authority over others. This is arrogant and rarely sets the stage for teamwork and alignment with a common goal. Leaders don’t boast about their authority and never use it for personal gain over another. The power of leadership comes with tremendous responsibility to listen, treat others with respect, study an issue and avoid making rash decisions, and an understanding that his or her role is that of guide, coach, and mentor – not dictator.

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[]         LACK OF EMPATHY

“That’s not my problem” is a statement that demonstrates a callous approach towards other members of the kitchen or restaurant team. This callousness will do very little to create followers, in fact it will contribute to division and angst among those team members. The environment that is a result will surely drive a wedge between management and staff.

[]         POOR COMMUNICATION

“I don’t have time to tell you everything” demonstrates a lack of understanding the importance of taking the time to make employees, vendors, and customers comfortable with your style of management and the decisions you make. Share as much as you possibly can, do it in real-time, and do it because it will build understanding and support. Share your financials, share your challenges with product, share your vision moving forward, share your commitment to excellence, share what you know and share what you don’t – it’s all important. This is what brings a team together and firing on all cylinders.

[]         LACK OF TRAINING

“You should know how to do that” is an attempt to relinquish responsibility for a team members skills and abilities. When you hire a person you own the responsibility to inform, train, teach, and improve their abilities. The best operators seek to find ways to help employees improve even if it means that they eventually move on to find other opportunities as a result. Training will create a business brand that attracts the very best.

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[]         POOR DELEGATION

“I will make those decisions” is a proclamation that only the chef knows how to make the right decision. You are foolish if you think that the hundreds of decisions that are necessary on any given day in the kitchen must rely on your abilities alone. The best chefs train effectively so that others can make solid decisions without the chef’s active involvement. Delegation of responsibility must include the responsibility for decision-making and the authority to make those decisions. This is how a team operates.

[]         INADEQUATE FOCUS ON COST

“My responsibility is to produce great food”! Yes, this is true, but it is even truer that a chef’s responsibility is to make great food that yields a profit. The most talented cooks without a focus on financial acumen will not be enough to sustain their position. Chefs must be number crunchers and advocates for analytics that allow them to make the best financial decisions for the restaurant. This is your job!

[]         LACK OF TRANSPARENCY

“That’s beyond your pay grade” is a statement that hides something that will make an employee question your actions. If labor cost is too high in comparison to sales – share it with your staff. If food cost is too high, then share it with your staff and talk about possible solutions. If ownership is not satisfied with the product that is leaving the kitchen, then share this with your staff. If your job is becoming overwhelming, then share this with your staff and show how they can help to relieve some of this stress. Trust me when I state that your employees will respect and appreciate this, and will rise to the occasion if they feel that you trust them with business information.

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[]         DO AS I SAY, NOT AS I DO

“I am the chef – just do as I say. My position is different that yours.” This is the most effective way of losing the respect of your employees. You need to set the example for others to follow. Be there, work as hard as they do, demonstrate your passion for excellence, look and act the part of a professional, help others when they need it, and support your staff in the way that you would like to be supported in your role.

[]         AVOIDANCE OF SCENARIO PLANNING

“I can’t predict those things” is an admission that you are not prepared. The chef is expected to have answers and solutions. This goes with the turf. The best way to solve problems that arise is to prepare for them. Yes, experience will certainly help – if you have faced a challenge before then you understand how to react, but scenario planning is a more effective way of avoiding those challenges before they arise. Plan for a power outage, plan for that crippling snow storm, plan for the delivery that doesn’t arrive or that missed event that shows up unexpectedly, plan for new competition, plan for sick employees and plan for that new menu that doesn’t hit the mark. How will you respond if any of these realities knock on your door? Planning is the best antidote to chaos.

Take the time NOW to look at yourself and build a portfolio for success in the future. Be the kind of chef that is in demand, a chef that attracts followers, a chef that helps a restaurant succeed, and a chef prepared for the new normal.

PLAN BETTER – TRAIN HARDER

Harvest America Ventures, LLC

Restaurant Consulting

www.harvestamericacues.com BLOG

CAFÉ Talks Podcast

https://cafetalks.libsyn.com/

 

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