restaurant pricing
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ARE INDEPENDENT RESTAURANTS PRICING THEMSELVES OUT OF THE MARKET?
Recent data published by USA Today suggests that the average upper middle-class couple spends around $200 per week on groceries. That’s 21 meals for two people over seven days. From my experience, it is difficult to experience a dinner for… Continue reading
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THE CONFUSION OVER RESTAURANT VALUE
There is a difference between the following two statements: “that was an expensive meal” and “that meal wasn’t worth the money I spent”. The difference lies in the true definition of the term: value. The amount of money that a… Continue reading
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RESTAURANTS MUST CREATE VALUE BEFORE SELLING PRICES
Why should people spend their hard earned money in your restaurant? How many chefs and restaurateurs have ever stopped to seriously ask this question? Build it and they will come may work in “Field of Dreams” but has little merit… Continue reading