shrinkflation
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CHARGING FOR BREAD -SERIOUSLY?
A new word has been bantered about over the past few months, a word that ticks off consumers and demonstrates either greed or an inability to understand the public’s perception of “value”. “Shrinkflation” is a descriptor for reducing the size of packaged goods while either keeping selling prices where they were or raising prices while… Continue reading
About Me
PAUL SORGULE is a seasoned chef, culinary educator, established author, and industry consultant. These are his stories of cooks, chefs, and the environment of the professional kitchen.