All of you crazy, creative people should find this interesting and respond with your own stories of ideas that keep you up at night. 🙂
So here is the dilemma – I can’t turn it off! I can’t stop designing the next great restaurant concept in my head. Is this a problem? A good friend of mine, in a totally different field, suffers from the same disease: always thinking about the next great concept. His spouse told me once: “he has 100 ideas a week, and one of them is brilliant”. Are we all living under the delusion that the next great idea is just hiding under the surface and with a little nudge we can build the next Microsoft?
Here is an example of how relentless the process can be:
* I am oftentimes unable to sleep because I am planning a concept that came to me while I was having that last cup of tea before bed.
* I finally bought a pocket digital recorder so that when ideas came to me while…
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