So here is the dilemma – I can’t turn it off! I can’t stop designing the next great restaurant concept in my head. Is this a problem? A good friend of mine, in a totally different field, suffers from the same disease: always thinking about the next great concept. His spouse told me once: “he has 100 ideas a week, and one of them is brilliant”. Are we all living under the delusion that the next great idea is just hiding under the surface and with a little nudge we can build the next Microsoft?
Here is an example of how relentless the process can be:
* I am oftentimes unable to sleep because I am planning a concept that came to me while I was having that last cup of tea before bed.
* I finally bought a pocket digital recorder so that when ideas came to me while driving, I could store them for later planning.
* I plan my part of family vacations around the restaurants I want to visit, not just to enjoy the food but rather to stimulate more ideas.
* I have more cookbooks than I will ever read, but they are there primarily to stoke the fires of creative thought: “how could I tweak this idea and make it unique to me”.
* I read quite a bit, but the majority of my books are written by chefs and restaurateurs about their daily routine. I am constantly using a highlighter throughout these books to point to ideas I might use later on.
* I walk through stores, not to purchase, but to look for ideas on restaurant decor, systems for delivery, service tips, etc.
* I have framed pictures in my office, not of scenery, but of restaurants, kitchens and chefs.
* When dining out, I always frustrate my wife when I am taking pictures with my cell phone.
* I walk 2-3 miles every morning and oftentimes find myself lost in thought about an idea. If only I could remember to bring that digital recorder with me.
* Even in the shower, I find myself drifting off with an idea about a restaurant concept.
* Empty buildings and stores are always fuel for the concept planning fire. “Just think what could be done with this space”!
* When in a restaurant with friends I need to work hard at keeping my focus on them and not spinning around looking at how they execute their system and how I might make it better.
* Although I am coming to the later part of my career and rarely cook in restaurants anymore, I still make my daily prep lists and market orders for meals at home.
* I even take pictures of my own food at home and post them on Facebook!
The whole process is like that annoying ringing I used to get in my ears after attending a rock concert in the 60’s. No matter how hard you try, it just won’t go away. How many ideas have come and gone? How many of them were brilliant or will the next one be the real winner? Fortunately, or unfortunately, I have never invested my bank account in one of these ideas. Then again, what if I had and it really was brilliant? I guess I will never know, but it is still fun thinking about and developing a cool idea.
Does anyone else suffer from perpetual idea overload? By the way, the photo is from “The Big Night”, a movie that I consider as great as Casablanca.