THE 2021 CHEF SKILL SET

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2021 chef, chef, chefs skill set, cook, culinary, professional kitchen, restaurants

It is always safe to say: “things change”. Change is an inevitable part of life and as we all know if we fail to recognize that and adapt – we can become obsolete. Throughout history there are countless examples of those who ignore or seem paralyzed by the need to change as their industries or specific job descriptions evolve. This is reality, a reality that is quite predictable although the pace of change is now much more rapid than in the past. Think about the technology sector as a prime example.

Sometimes the change curve can be mapped out allowing ample time to gear up with new skills, new products, new methods of production, and a laser focused marketing strategy, while on occasion, something environmental takes place that forces a more immediate response. Such is the case in 2021.

We all knew that the restaurant industry was in need of a structural overhaul, we (those of us affiliated with the business) were well aware of the cogs in the chain, and the years of rust that had accumulated on systems and organization, but it took the pandemic of 2020/21 to shout out: THE TIME IS NOW!

So here is the good news: there will be ample opportunities in 2021 and beyond for chefs, cooks, managers, and service staff who recognize the immediacy of the challenge and the new skill set that will be required of successful players and leaders in the field. Let’s take the position of chef as a prime example – here is a list of skills and aptitudes that will set todays and tomorrows chef apart from those who are in a state of change paralysis:

[] EFFICIENCY

Doing more with less will be the name of the game. The labor-intensive environments that have been typical in kitchens are nearly impossible to maintain. Chefs who are able to develop systems of production that work with fewer people will find a gold star on their resume.

[] STREAMLINED MENU PLANNING

To go along with efficiency – the new chef will need to find ways to develop creative menus that rely on fewer ingredients, are fluid enough to change as the market demands, cost effective, aligned with seasonal ingredients at their peak of quality, and just as exciting for customers and cooks as those expansive models used prior to 2021.

[] ANALYSIS

Chefs who are able to generate, assess, and use analytical data in their decision-making (menu trends, cost trends, daily labor analysis, market prices, etc.) will have the upper hand when it comes to securing those prime job opportunities.

[] SOCIAL MEDIA SAVVY

Marketing no longer belongs to a department – marketing is every person’s responsibility. With the increasing relevance of social media as the primary method of getting a restaurants message out – chefs who are social media savvy (astute at using Instagram, Facebook, Tik Tok, YouTube, and Twitter) will be at the top of the “hire” list for prominent restaurants.

[] TEACHING/TRAINING

Of course chefs have always been trainers, but be aware that this will now become a “must schedule” part of their job. Chef’s who are able to progressively teach cooks and even service staff about the ingredient, preparations, flavor profiles, pairings, and presentations of the food that is designed and produced in the kitchen will be in high demand. With all of the challenges that culinary schools are also facing in this changing business environment, restaurants cannot depend on graduates as their primary source of trained cooks.

[] LOGISTICS MANAGEMENT

Assuming that after the pandemic customers will return to a semi-predictable pattern of traveling to your restaurant is a bit naïve. Chefs who are experienced in multiple ways of connecting customers with their food (catering, food trucks, pop-up restaurants, delivery, take out pick-up, etc.) will find themselves in the winner’s circle.

[] FLEXIBILITY

My way or the highway may be difficult to maintain as a chef’s method of operation. Bending to the market, changing in an instant, adopting other people’s ideas, and seeking out new ways of preparing and presenting food will become the new norm. Can you leave your old habits behind?

[] SANITATION ADVOCATE

As important as sanitation and food safety is already, look for this to become the most important signature of a chef’s repertoire. Ultra-clean and safe will be a very important way that a restaurant markets itself and the chef who has the tallest toque.

[] LABOR LAW SAVVY

If you don’t have a restaurant law course in your background, now is the time to sign up. In a world where the employee will continue to have an upper hand, owners will want a chef on board who will protect them against litigation, not one who creates litigious situations.

[] HR ROLE MODEL

How the parent acts is how the child will also act. The same holds true in a kitchen: how the chef acts will become the standard of operation for everyone else. Throw out all of the stereotypes of belligerent, egotistical, pan throwing, demeaning chefs – they can no longer exist. If this is your M.O. then it’s time to retire.

[] SUPPLY CHAIN NEGOTIATOR

Everything, every service, every price, every vendor relationship is negotiable –especially when it comes to buying local and regional. Picking up the phone to place an order without talking about those details and negotiating the best option for the restaurant is not acceptable in the new restaurant world. A negotiation savvy chef will win the day.

[] IDEATOR/PROBLEM SOLVER

Finally, more than ever before the restaurant will look to the chef for new ideas and solutions to problems. A 2021 chef must be the go-to person for that next great idea and must have the experience and confidence to find instant resolutions to the plethora of challenges that arise every day in a kitchen and restaurant.

In case you didn’t notice – I failed to mention anything about cooking skills – the act that attracted a person to the kitchen in the first place. It will always be assumed that the chef in any operation has impeccable cooking skills, understands ingredients, is a master of preparation and presentation, and owns a palate for creating flavors that draws a steady flow of customers through the restaurants doors.

This is quite the package. How does your bag of tricks fit the profile?

PLAN BETTER – TRAIN HARDER

Harvest America Ventures, LLC

Restaurant Consulting

www.harvestamericacues.com BLOG

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COOKS AND CHEFS – THINK ABOUT THE STORY BEHIND WHAT YOU SEE

04 Wednesday Mar 2020

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chef, cook, cooks story, kitchen life, kitchen team

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Some of you may be too young to know the band – The Moody Blues, but their lyrics always inspired me, especially during challenges that life occasionally brings. One such lyric asked us to view the story in peoples eyes – the truth behind the façade, the experiences, hopes, and dreams that lie behind a stoic or smiling face – to think beyond what seems to be common and sometimes misleading and find the story behind what you see. This applies to direct person-to-person contact as well as indirect contact through the things that they touch and create. When we pause for just a few seconds to try and understand the impact of those stories, then our perspective and our approach may change.

We are very fortunate – once we step away from the difficult nature of kitchen work and the demands that seem too often to be excessive, to work where we work, do what we do, and have the chance to interact with some damn interesting people. When we only see what is immediately in front of us then we can become jaded, pessimistic, and even angry at times. If we are not connected to the stories than our good fortune suddenly appears to be a burden.

It may seem unrealistic in such a high pressure, always changing, never predictable environment like a busy kitchen to say that it is important to pause and look for the story that lies behind everything, yet I am certain that you will find it rewarding, energizing, and helpful while you face todays challenges. It is the story that makes us who we are and it is the story that reflects the value that we bring.

I spend loads of time talking about the environment of the kitchen, and sometimes the plight of those who work in hounds-tooth pants and double-breasted white jackets, but not enough time revealing what might be behind that façade. We all talk about our passion for cooking and for creating interesting and flavorful plates of food, but not enough time about the struggles, hard work, and passion that go into the ingredients that make those dishes possible. Yet, to be a great cook or chef must mean more than dealing with what is simply in front of us – greatness comes from understanding the story in those eyes.

Painted in Waterlogue

What makes a person tick? Why are they the way they are? What brought them to this point or what holds them back? What moves them and what haunts them? Once you know a person’s story you become part of it and as a result can impact their performance and their future. This is the core of what makes kitchen work so interesting and dynamic. This is what drives people to the profession and keeps them coming back for more.

Here is a sampling of some stories that I have grown to be a part of (names have been changed to protect their privacy):

DON THE BANQUET CHEF: On the surface Don seemed to be a wreck – physically unfit, a quiet alcoholic, crusty and void of any type of social decorum. But, he worked 80 hours a week, was always on time, could put together a function for 200 all by himself and could facilitate one for 1,200 like it was just another day at the office. To some chefs he was a person who should be fired, while to others he was an incredible asset. What made Don the person he was? What I learned painted an interesting picture: he had 10 kids (that’s right – 10), his mother-in-law also lived with his family and Don was the sole income earner. Don had the skills to be the chef in a property, but his life pressures, subsequent heavy drinking, and lack of care for his personal wellbeing kept that carrot out of his reach. He was overworked, stressed about home, angry about his career limitations, and unable to pull him out of bottle dependence – what we saw at work was a reflection of his environment. Once you understood his situation it was easy to at least find some empathy to override what was on the surface.

PETE THE DISHWASHER: People tend to stereotype others based on what they see on the surface. In the case of Pete – he was a 45 year old, well-kept career dishwasher. While some might write him off as simply being lazy – I saw something else behind those eyes. Pete was very intelligent – in fact he would spend his break time reading the New York Times or the Wall Street Journal. Conversations with him were always enlightening when you realized that he had a grasp on the world at large. As it turns out Pete had a bachelor’s degree in business, but simply grew to have a lack of trust in those around him, so he retreated into a job that allowed him to push aside this mistrust and angst about society and just live his life. He was happy.

TERRY THE OCD LINE COOK: We all know that good line cooks are organized and structured, but Terry was obsessive about mise en place, his station, the steps that he took, and his observation of others who were not as focused. He was an exceptional cook with great taste buds, a passion for exact plate presentations, and a willingness to work those extra shifts and longer hours as long as no one messed with his system. He made some people uncomfortable with his exactness and critique, but they all seemed to admire the quality of his work. On the surface he seemed over the top, but when you understood that he came from a family of doctors and lawyers and his decision to become a cook did not sit too well with the rest of his kin, you began to see a person who was focused on being as precise as a doctor, and looked upon as successful as a lawyer. He was always working to make others proud of his choices. Look into those eyes and you will be intrigued by what you see.

JUAN THE ON AGAIN, OFF AGAIN CHEF: You have worked with others just like Juan – he had been employed by half the restaurants in town at some point. He always came on strong, oftentimes taking on a sous chef or chef role in a fast paced restaurant, and then would eventually start to falter and then wind up in front of the firing squad. Whenever a restaurant would hire him – others would roll their eyes – knowing what was coming all too soon. Juan had the right skills developed over a few decades of the school of hard knocks, but he never felt part of the pedigree. He came from the hood, was very streetwise, talked the language of the street and acted the part. Whenever he got close to breaking out of his environmental past he would revert back to his comfort zone and turn people off. When you got to know him it was easy to like him, even when he acted out of a scene from West Side Story. Juan wanted more for himself, but he always put on the brakes when he got too close. What Juan needed more than anything else was a mentor to help him over that hump.

SUE THE SINGLE MOM ENTREPRENEUR: There are far too few women chefs in properties across the country – something that Sue was all too well aware of. She wanted to break down those barriers. She was talented, smart, hard working, and creative yet constantly torn between parenthood and business. She became an entrepreneur and did a good job in this regard but lacked trust in her employees – especially male employees. She compensated by working more and delegating less. She wanted to give it her all and at the same time was stressed about her responsibilities as a single mom. The kitchen would often times experience meltdowns that were directly or indirectly related to her approach towards challenges. Employees would come and go because – on the surface Sue was just plain hard to work for. When you got to really know her you would discover a successful parent who never understood her desire to be a chef/owner and one who consistently criticized her for her style of parenting. She was always faced with this critique and her own self-criticism aligned with that. Once you looked past the façade there was a talented person who needed encouragement and guidance.

MARIO RETURNS HOME: If you understand the Peter Principle you know that there is a core belief that even the best employees will eventually be promoted to their position of incompetence. Mario felt the weight of this reality. When I knew him he had been promoted to the position of Executive Chef at a large hotel property. He was still young, but what was most intriguing was that a dozen years prior he was a young line cook at this same hotel. He had moved on in the company to various other positions until the corporate office thought he was ready to take the reins. The challenge was that the employees of this hotel remembered him as a young upstart many years before and had a really hard time viewing him as the boss. He reacted, as a defense mechanism, by taking on the role of a hard nosed chef and insisting that everyone refer to him by title. His old time co-workers resisted by viewing him as a young kid with a big ego and rather than aligning with the new chefs directions, they did whatever they could to make the job even more difficult for him. When you looked into his eyes you would see a chef just trying to find a way to prove himself and avoid the Peter Principle.

STELLA THE ANGRY SOUS CHEF: Stella was quite a talent. She breezed through culinary school and outshone everyone else in her class. Her first position after graduation quickly bounced her from line cook to sous chef and then kitchen manager. She was organized, obsessive about how she wanted things done, hard working and willing to put in the hours. She demanded the same level of commitment from her coworkers and employees and as a result operated a swinging door for cooks that came and quickly left. She burned out all too soon and took a job at a corporate business account as a sous chef. The hours were better as were the pay and benefits, but the food was not the same. She worked hard to bring the food quality up and pushed her staff to take cooking seriously. Her temper would oftentimes rear up its ugly head as she lashed out at staff usually ending up as a human resource department meeting of the minds. Behind the crusty exterior was a person from a blue-collar family – she was the first to graduate from college, and the first to actually be in charge of a department. She wanted and needed to make her mark and felt that the best way to do so was to be strong and unbending. Although she was highly skilled at her craft, she was never mentored at being a leader. Look into her eyes and you will see a person who needs validation and just doesn’t know how to be the kind of leader that can find support rather than resistance.

Like most of you know from your own operations, these individuals became part of my story once I understood a bit more about theirs. What we see initially is not always the real truth. Taking the time to discover what is behind the façade is the only way to know how to act and react with others, and certainly the best way to learn how to serve as a supportive leader.

PLAN BETTER – TRAIN HARDER

Harvest America Ventures, LLC

www.harvestamericacues.com BLOG

A CHEF’S LIFE – IN THE BLINK OF AN EYE

05 Thursday Dec 2019

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chef, Chef reflections, cook, culinary, culinary career, kitchen work, restaurants

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In the Blink of an Eye

“Looking forward has no limits

Looking back reels you in

Thinking about what could be

Gives pause to what might have been

Vision is energy for an active mind while

Reflection is food for the soul

In the blink of an eye our vision and

Reflections intersect as

What was takes center stage and

What could be fades away”

Every now and then it is healthy, and yet humbling, to take inventory of what we have done, and where we have been – to dissect those dreams and actions that brought us to where we are, and to relish the opportunities and the challenges that came along the way. What we have done bears witness to who we are today. “What if” will always plague us, especially those individuals who tend to be serial dreamers – those individuals with evolving plans and limitless ideas that need an outlet. We look back to wrestle with those decisions to turn right when we should have turned left, and to lose sleep over opportunities missed. It is healthy to take this inventory and then look in a mirror. We are where we are and we are whom we are because of those decisions – not necessarily fate – WE made the decision to turn left or turn right. Look in a mirror and know that it is what it is because of the decisions that we made.

Some may look in that mirror and say that everything happens for a reason, and that may be true, but it is also important to note that most things happen as a result of our own free will to make decisions along the way. When we take this inventory it is enlightening to think – I am where I am, I am who I am because this is what I chose – take responsibility.

Vision is only significant if we do something with it. Vision must include a plan of action and the knowledge and ability to adjust to things that interrupt that plan. When we relinquish our responsibility for this then we accept that other people and situations are able to over-ride our free will and ability to move in one direction or another.

From a personal perspective, I look back at how my professional vision evolved and how the decisions made in relation to that vision allowed me to stay the course. I might think that a different decision would have been better at the time, but it was my choice in the moment to turn left or turn right. I am where I am and I am who I am because I chose one direction over another.

Looking in a mirror while you take inventory will likely result in disappointment or a moment of satisfaction. What a terrible feeling it must be to feel disappointment. This does not infer that regret is not a part of even the most successful professionals, but rather acknowledgement that even the regrettable decisions in our lives resulted in a moment of learning and growth.

What is universal for all who reflect is that vision is finite. There is a moment when the clock ticks much faster, when that limitless vision sees the door of opportunity slowly close. Reflection is a wonderful process when we find satisfaction in who we are and what we have done. Acting on our vision and taking responsibility for our own course and destination will result in that feeling of satisfaction. When we relinquish that responsibility to others and find blame for the results realized from our decisions – then satisfaction is overcome by regret, blame, and anger.

Like so many friends and acquaintances that I relish, I find great satisfaction with my evolving vision and the opportunities that came my way as a result of a decision to turn left or turn right. There were bumps along the way, missed opportunities, and there were definitely decisions that could have been made differently – but in the end, when I take inventory I feel satisfied with the results and know that it was within my control.

I hear from a variety of cooks, chefs, restaurateurs, and service staff members who either reflect with great enthusiasm about their careers, the decisions they made, and where they are as a result or who respond with tremendous dissatisfaction. What seems to be universal is that those who are pleased with where they are and who they have become are individuals who have always taken responsibility for their decisions and know that they can and have taken control of their destiny. Those who are dissatisfied are more inclined to blame others (managers, restaurateurs, chefs, or the industry as a whole) for their dissatisfaction. This is not, in any way shape or form, an attempt to ignore that there are poor managers, arrogant chefs, or uncaring owner/operators – there are plenty. But, the choice to stay in that environment is on the shoulders of the individual. When we work in an industry that is in dire need of skilled, passionate, positive workers – then there will always be opportunities to work elsewhere. It is your choice to turn left or turn right.

In the blink of an eye – we move from a young apprentice or dishwasher to a fifty-year veteran of the food business. We rush through those formative years of relentless prep, working early morning breakfast shifts, plating thousands of banquets from a few dozen to a few thousand covers, countless a ‘la carte nights on the line when you feel like it could all fall apart at any given moment only to rise above the fray and push that last plate of food through the pass. We look back on the hundreds of menus planned, budgets made, orders placed, inventories taken, employees hired, trained and sometimes fired, chef coats ironed, cuts stitched and burns treated, and smiles and laughter with team members when service is done. Here you suddenly are, in the blink of an eye, looking in a mirror and reflecting back on a career – hopefully with pride and a sense of satisfaction.

You know now that you can choose to work in a restaurant where everyone is serious about great cooking and where employees are treated with respect, or you can choose to stay in an operation where none of that is true and you feel that sense of despair. You can choose to bite the bullet and invest in a formal culinary education knowing that debt will haunt you for years to come, but you breadth of knowledge will be enhanced – or you can chastise those who invested the time and took out the loans. You can choose in engage in professional organizations and build your network of like-mined cooks and chefs, or you can give a thumbs down to those organizations because they seem to be out of touch with the average line cook. You can choose to invest in your personal skill development by working with accomplished cooks, and yes – even volunteering to work and learn from others – or you can complain that your employer isn’t doing this for you. You can choose to live in a community where great restaurants and terrific opportunities abound – or you can stay in an area that is comfortable for you, but lacks the challenge of excellence. The choice is yours to make – turn right or turn left. The cooks and chefs who look in a mirror and smile at what they see are the ones who chose to control their circumstances rather than have circumstances control them.

In the blink of an eye – your career will come to a close and you will have an opportunity to reflect, to realize that looking back is as important as looking forward. Take control early on, accept the challenges, work through them, make a decision to turn left or right and stand with your vision – even though you may need to adjust the path along the way.

PLAN BETTER – TRAIN HARDER

Take Control of Your Career – TODAY!

Harvest America Ventures, LLC

Restaurant Consulting

www.harvestamericacues.com BLOG

CHEF OWNERSHIP – SCENARIO #2

01 Monday Jul 2019

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baker, bakeries, chef, chef ownership, cook, pastry chef, restaurants

changin

This is the second of three chef/ownership scenarios drawn from the initial article on that “OWNERSHIP THING”.

Sabrina’s Scones and Crust:

Sabrina has worked in various pastry shops throughout the Pacific Northwest and has built a strong reputation for her creativity and exemplary work ethic. Wherever she works, business improves due to the magic touch that she carries into the bakeshop. A graduate of the French Pastry School in New York, Sabrina hit the ground running and has shown passion for her craft ever since she received her degree. She has worked on the west coast for the past seven years and is now ready to go off on her own.

Through investments from family and friends, Sabrina is ready to open the doors to “Sabrina’s Scones and Crust” in the downtown Pearl District of Portland, Oregon. Just a few steps from an Anthropology Store, the Performing Art Center, numerous restaurants and office buildings, Sabrina is confident that her business will flourish.

The bakeshop is moderate in size with seating for 24 and extensive counter and display space for her baked goods. The focus will be scones, muffins, and artisan breads with the desire to stay dedicated to retail sales. She is concerned about the high cost of rent in this trendy section of town, but is optimistic that business volume will take care of the higher than normal rent. The current space will lease for $8,000 per month – triple net (meaning that she is responsible for any building repairs). She is ready to open with a staff of three other bakers, and ample counter and service staff.

Since there is a Pete’s Coffee store in the next block, Sabrina decided to stay away from espresso drinks and just offer a standard, limited selection of brewed coffee and tea as a complement to the baked goods at “Scones and Crusts”. She estimates that check averages will run between $6-7 with the current menu offered.

Excitement built over the two months prior to opening and when the big day finally arrived she was pleased to see a waiting line outside the door at 6:30 a.m. – their opening time. The quality of the products spoke for themselves and word-of-mouth advertising brought longer lines of enthusiastic customers that didn’t slow down at all over the first few months of business. An article in the Portland newspaper offered rave reviews for the scones and bread – stating that this was the best bakeshop in the Portland area.

bread

Sabrina and her crew were working around the clock and after three months she had yet to take a full day off. Sabrina was exhausted and had not had a chance to take a breath and assess just how well the business was doing. When she finally had a chance to meet with her accountant, the news was shocking. Sabrina had already tapped into her line of credit with a local bank even with the extraordinary number of customers who continued to walk through the door of “Scones and Crusts”. She took the next day off to try and determine what was going on. Back in school she remembered a business professor stating that “the top line drives the bottom line” and as she sifted through sales and expenses it became clear that the cost of operating the business far exceeded the actual sales that the bakery was generating. Her check average was too low and her fixed expenses were way too high. After three months in business her rent was screaming in at 13% of sales where it should stay under 6% for the business to remain viable. The check average was steady, and higher than she originally anticipated, but at $8.50 it was still too low to compensate for rent.

She sat down with the landlord to try and renegotiate her fixed costs, but he was unwilling to budge. Sabrina began to panic – what could she do? Trying to stay focused on product and service, while her business was failing so early on was almost impossible and her staff began to feel her stress. She had a meeting with her investors and they agreed to defer on any return on investment until the end of year one – this gave her a bit of breathing room, but the bills were still mounting up. She decided to take an aggressive step and add a wholesale segment to her operation in an effort to increase sales. Sabrina met with other restaurant owners in the Pearl District who gladly agreed to begin purchasing their breads and breakfast items from her and even contributed to an investment fund to add some needed equipment to the shop. This would allow Sabrina to step up production.

With a dozen or so additional steady clients in her portfolio, Sabrina was now in the wholesale business. Margins on these items were smaller than in retail, so the need to build volume became critical. Sabrina quickly found herself pulled away from baking and forced to focus on building a client list, delivering product, and hiring more bakers. Restaurants were very happy with the product, but noted that their orders were frequently short since the bakeshop could not keep up with demand.

Painted in Waterlogue

The cycle of angst grew more intense as Sabrina added a second shift of baking to meet the demands of wholesale. In the meantime, her absence from the bakeshop and the retail business were evident as quality began to slip and the lack of her pleasant personality in the operation took its toll. Sabrina began to despair.

As her first year of operation was near, Sabrina worked with her accountant to assess the current status of the business. The bakery’s line of credit was maxed out, she was two months behind in rent, and after a recent “not so stellar” article in the Portland paper stated that the bakery was not the same as it was in the early days of operation – retail business had slowed considerably.

After a depressing meeting with her family and friend investors, and a dark meeting with her accountant, Sabrina made the difficult decision to close her doors just 11 months after opening to rave reviews. So what went wrong – what are the lessons to learn from this scenario?

LESSONS TO BE LEARNED AND RESOLUTION:

THE VALUE OF A BUSINESS PLAN

Sabrina may have been an excellent baker, but going into business is a totally different animal. Take the time to research and invest all of the time needed to know what you should sell, how much you should charge, what your sales must be to cover costs, what your breakeven point is, whether or not your physical space is right for the concept, the relationship of lease to profit, and your role in the business. It seems apparent that Sabrina did not take care of due diligence.

PAY ATTENTION TO LEASE/RENT ARRANGEMENTS

When the suggested limit for lease/rent to sales is at a 6% limit – then make sure that you are able to meet that goal. Fixed costs are oblivious to your sales – they must be paid whether or not you generate enough income.

KNOW HOW TO ASSESS MENU/CHECK AVERAGE AND THEIR IMPACT ON SUCCESS

In Sabrina’s case, the $8,000 per month rent (if defined as 6% of sales) would require “Scones and Crusts” to generate over $133,000 in monthly sales. At a check average of $8.50, ($133,000/$8.50) “Scones and Crusts” would need to serve 15,647 customers per month. That’s 3,912 per week, or 558 per day. If she had rationally assessed these numbers early on, it would have been clear that this was a goal that would be very difficult to meet.

UNDERSTAND THE VALUE OF BUSINESS PERSONALITY

Sabrina was “all in” during her first months of operation. She established a clear connection between herself, her staff, and the customers of “Scones and Crusts”. When the business demands, and wholesale operation pulled her away, then there was a noticeable void. Without filling this void, things began to go sideways.

BUSINESS OWNERS NEED TO STAY AT THE 10,000 FOOT LEVEL

From the beginning, when a person decides to become a business operator, then he or she must realize that their job description changes. Sabrina should have stepped back and changed her focus from the first day of operation – she could no longer afford to be the baker – she had to be the conductor of the orchestra.

CONSISTENCY, QUALITY, VALUE

Business owners must always keep their eye on the defined quality of the product – day in and day out. Any perceived slip in this area, or any realized change in the value statement will push customers away.

INVESTOR RELATIONSHIPS CAN STRAIN PERSONAL RELATIONSHIPS

Finally, although not clarified in this fictitious case, Sabrina’s investors were friends and family, and although they likely understood her dilemma – business closure and a loss of their investment or potential return on that investment will strain relationships for some time to come.

PLAN BETTER – TRAIN HARDER

Harvest America Ventures, LLC

www.harvestamericaventures.com

Restaurant Consulting

www.harvestamericacues.com BLOG

CHEFS CHASING THE OWNERSHIP THING

15 Saturday Jun 2019

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chef, chef owner, cook, culinary, restaurant, restaurateur

I don’t believe that I know a single professional chef who doesn’t have a deep seeded desire to own a restaurant. Some are more obvious about the desire then others, some hide it pretty well, but underneath the façade of contentment with their current situation – every chef craves the chance to put their name on the front door of a restaurant.

Why is this ownership fixation such a fantasy for so many? Is it simply the American dream of being their own boss, is it a need to have the ultimate creative outlet that reflects their vision, or is it a false sense of confidence that allows a chef to think that he or she has the right formula for success? Maybe it is that sense of danger, the uncertainty of it as a motivational high, or it could just be a gnawing fear that they might wind up nearing the end of a career thinking: “could have, should have – didn’t.”

The majority of restaurant managers and operators come up through the ranks – this is absolutely important since it is such a simple type of business with enormous complexity in execution that can only be understood by those who have been there – done that. Many of those operators were accidental entrepreneurs who either fell in love with the business over a period of time, or spent so much time in operations that it simply became a logical progression. Chefs on the other hand seem to be born with the desire to own and operate. If a survey of culinary school freshmen included a question: “Do you want to own a restaurant some day”, I would dare guess that the overwhelming majority of young “yet to be cooks” would say yes. That desire may be beat out of them over the years, but it only takes a little encouragement, the sight of a perfect location, a few compliments on the quality of their cooking, or a visit to that new instantly successful concept that brings the desire right back to the surface – with a vengeance.

If you have read this far into the article, then I must assume that I have struck a chord and the ideas for the next great restaurant are filling up your head and soul right now. I am coming close to that scary 70-age marker and I still get excited about ideas for my own restaurant. After throwing some cold water in my face I am usually able to wake up out of those crazy dream states.

I know you have heard all of the reasons not to own a restaurant before – but I think that they are worth repeating – this way I might put a temporary damper on those over the top ideas that are floating around in your head right now. I know: a noodle shop would be killer, Native American cuisine is underserved, and Scandinavian food is hot on the world scene right now – so why not open one in Malone, New York? You can’t believe that no one has thought of this sooner – so the market can be all yours. Well let’s just tuck these realities under your arm:

There are over 1 million restaurants in the United States right now creating 1.5 million new jobs each year (many of them go unfilled because the labor pool is so tight).
The number one reason why restaurants fail is poor location – so unless you know how to assess demographic flow, population variances, and socio-economic realities within a radius from a site – then be cautious about your site selection.
The cost of food rarely goes down.
Customers are fickle and restaurants can be busy one week and empty the next.
Profitability in restaurants is quite low with the average successful restaurant realizing 4-6% profit if they can avoid mistakes.
It is unlikely that you will make a profit for at least three years.
We deal with highly perishable products with a shelf life measured in a few days – you better make sure that your menu moves well.
Turnover rates of employees in American restaurants are extremely high.
Rents are one of the next greatest reasons for restaurant failure. If you can’t keep your rent under 6% of sales then you are looking at almost certain failure.
Chefs make great marketing images for a restaurant and are responsible for producing the food that will help the operation stand out, but at the same time – most chefs are not the best financial managers, human resource managers, and marketing gurus.
Unlike many other businesses, a restaurant is quite an intense master. Chefs who work hard as an employee will work even harder as an owner.
Somewhere around 60% of all private restaurants that open today will close in a year, and 80-90% of those that remain will lock their doors by the time they reach year five.
The list goes on.

thumbnail_IMG_2236-1

Did I do a decent job of throwing cold water on your enthusiasm? I hope so. But, after all of that if you still think that your brilliant idea, and vast experience are just right for creating a successful operation then go for it! Find a partner with the management experience to be your balance. Make sure that the partner is bold enough to tell you NO, to counter some of your enthusiasm with business logic, and at the same time your best cheerleader when an idea is well researched. Make sure that you have investors willing to fund your idea, offer feedback and support, but are not interested in micro-managing the business (good luck with that). Find a location that is proven, through research, to be right for the concept, and ripe with ample traffic able and willing to support the restaurant. Create a conservative budget and stick to it. Create a realistic timeline for profitability and make sure you have the resources to weather the storm until you reach the anticipated point of success. And, by all means, make sure that your spouse or significant other fully understands what your commitment will be and is still excited about supporting you through thick and thin. NOW – take the leap.

The next three articles will cover three hypothetical situations where young chefs took the leap. I will walk you through some of the challenges that they would face, some thoughts on how they might approach those challenges, and the way that they can turn lemons into lemonade.

PLAN BETTER – TRAIN HARDER

And if you want to be an owner – THROW IN A HEAVY DOSE OF LUCK

Harvest America Ventures, LLC

www.harvestamericaventures.com

Restaurant Consulting and Training

LINE COOKS WHO TAKE THE LEAP

13 Thursday Jun 2019

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chef, cook, culinary, kitchen, restaurants, What it takes to be a great cook

At some point, fairly early on, restaurant cooks make a decision to either view what they do as a transitional job while they look for something that they really want to do, or decide that cooking is their life calling and they intend to become exceptional at the craft. This is true for nearly any job/career, but quite apparent in the restaurant world as the phrase– “love it or leave it”, strikes a chord. There are too many legitimate reasons to not choose a career in the kitchen if a person doesn’t “love it”.

So, if a cook does choose to love it, then what are the next steps? What must a now serious cook do to work towards excellence – to become exceptional at the craft? Here are a few pointers that will set the stage:

[] BE READY

Be ready mentally, physically, and emotionally for a day in the kitchen. Be on time, dressed properly, and geared up from the moment you arrive.

[] BE HUNGRY

The best cooks thrive on developing new skills, enhancing the ones they have, trying new ingredients and meeting new challenges – head on.

[] MASTER KNIFE SKILLS

Accuracy and speed must align. Every cook knows how critical those knife skills are. Sharpen knives, and build the muscle memory necessary to use those knives as if they were an extension of a cook’s hand. These are the foundations on which great cooking is built.

[] BE ORGANIZED – EXTREMELY ORGANIZED

Mise en place wins! If you are organized and prepared with sufficient mise then any challenge can be met.

[] BE A SPONGE

The best cooks relish information, food knowledge, concepts and procedures, and techniques that others are willing to share.

[] RESEARCH AND EXPERIENCE

The best cooks dig in and seek out experiences that will enhance their understanding and ability to cook well. Great cooks invest in their professional growth.

[] DEFINE YOUR BENCHMARKS AND STUDY THEM

Who do you admire, what do you admire, how do those whom you admire do what they do, and how can a cook model his or her own performance as a result?

[] REPRESENT THE UNIFORM

Great cooks know that the uniform they wear is representative of a proud history, a history that – as Julia Child once said (and I paraphrase): “Every significant change in society has been paralleled by a change in the way we grow, process, or cook food.” Every professional cook represents this history.

[] WORK ON BEING HEALTHY

Great cooks cannot perform at an optimum level unless they are well rested, healthy, and physically fit. Great cooks take care of themselves.

[] WORK ON WHAT YOU DON’T KNOW

Great cooks know what they don’t know and seek to find answers and build new skills. Obstacles can become advantages.

[] BECOME FAST WITHOUT SACRIFICING QUALITY

Speed is essential in a busy restaurant – time is not on your side, yet sacrificing quality for speed is never an option. Great cooks work on both.

[] BUILD YOUR PALATE

There are so many variables in cooking (maturity of ingredients, method of cooking used, seasonality, type of cooking equipment used, and – the person doing the cooking) that must come under consideration. In the end, a dish must meet certain flavor expectations and a great cook has developed a palate that is sophisticated enough to allow them to make adjustments to end up with the right results. Great cooks work on building their flavor memory and researching how they might compensate for ingredients or environments that might push a dish in the wrong direction.

[] CREATE YOUR COOKING/PLATING SIGNATURE

Every great cook develops, over time, a style of cooking that, to some degree, can be identified. It may be the way that an ingredient is approached, or the manner with which he or she assembles ingredients on the plate. Even in an operation where process and design are prescribed, a great cook finds a way to sign the plate.

[] EMBRACE TEAMWORK

Career cooks learn early on that their effectiveness is not a solo act. Great cooks are, first and foremost, a member of a team, and as such they understand how critical it is to communicate effectively, understand each team members strengths and weaknesses, and work to align and support those understandings.

[] KNOW WHAT THINGS COST

The cook’s position exists because the restaurant functions in a profitable manner. To this end, every cook must become an owner of the operations cost structure. They must learn and appreciate the cost of ingredients and equipment and understand that profitability is not drawn from the onion, but rather from the onion peel. Everything has an associated cost and as such – value.

PLAN BETTER – TRAIN HARDER

Harvest America Ventures, LLC

www.harvestamericaventures.com

Restaurant Consulting

BECOMING A GREAT LINE COOK

21 Tuesday May 2019

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cooks

Whether you are a product of a formal culinary education or working your way up through the school of hard knocks, it is likely that all roads leading to the position of chef will move through the line cook position. Line cooks are the backbone of the kitchen and the sought after position by all who have a future in the back of the house. Dishwasher to prep cook, breakfast cook to afternoon of evening line – these are the steppingstones, the right of passage, for a serious career cook.

To be an effective line cook, the individual must possess certain attributes and he or she must adhere to certain “rules of play” that make the job much more fluid and goal focused.

To those who are fresh off the culinary school treadmill or hard knocks folks moving from that prep position to the glory of the line – here are a few attributes and tips that will make your transition much easier.

ATTRIBUTES:

BE ALL IN:

If cooking is just a job, then your food will be more fuel than an expression of skill, tradition, and art. When you are all in then it becomes obvious that cooking is your chosen career – an extension of who you are.

BE DEPENDABLE:

The most significant attribute of a professional is dependability. Start with this and you will set the stage for a lasting career. Be on time, be ready to work, be trusted to complete a task as required, in the amount of time required, and always be that team member that others can look to for support.

BE PASSIONATE:

To be passionate about cooking requires that you are always interested in the why and how and are focused on constant improvement. You take pride in the presentation and flavor of the food that you are responsible for and would never place a dish in the pass that failed to meet those standards.

BE AWARE:

Cooks need to be aware of what is taking place around them, what environmental factors might impact on their ability to perform, and how they might problem solve to minimize any negative impact caused by those factors.

BE PART OF “WE”, NOT “ME”:

Solid line cooks are team players. They understand that cooking is a team sport and everything depends on the synchronized efforts of the group.

BE ORGANIZED:

Organization is the heart of a successful kitchen – from the placement of mise en place to the stacking of plates and folding of side towels – every great line cook is an efficient machine.

LINE COOK TIPS:

SHORT CUTS DON’T WORK:

Sure, some will point to tricks that they may have learned that speed up a process – saving time and energy, but short cuts that circumvent the time tested way that food is prepared will more often than not result in an inferior finished product. Never sacrifice quality for speed; yet at the same time always look for ways to be efficient without moving away from a process that yields the best product.

KNOW THE METHODS:

Great cooking is all about understanding methods, not necessarily recipes. Recipes have their place, but do not factor in the variables that can pull a cook away from the goal of excellent finished dishes.

PRACTICE TECHNIQUES:

Technique is an essential partner to methods. Techniques are where a cook can become more efficient, leading to greater speed and quantity. Knife skills and understanding how to use the tools available so that everything becomes second nature – this is efficiency.

HEAT YOUR PANS FIRST:

Caramelization is essential in bringing out the flavor in certain dishes. Caramelization also requires that a product move freely in a pan, taking advantage of the best properties of heat. When the pan is hot enough first and technique is fully understood, then an ingredient will move freely in the pan without sticking.

SLICE DON’T SAW:

When slicing through meat, poultry, fish, or vegetables – there is a technique that takes advantage of the knife-edge – offering a clean, even cut. Slice forward using the full length of the knife and then draw back in the same fashion. A dull knife, or improper technique will leave layers of saw marks and ruin the presentation of the food.

KEEP AN EDGE ON YOUR KNIVES:

A cook’s knives must be sharp – bring an edge to the blade on a wet stone at the beginning of every shift and keep your steel close at hand throughout the shift to bring back that edge when needed. A dull knife at a line cook’s station is inexcusable.

LONG SLEEVES SAVE LOADS OF PAIN:

I get it – the kitchen is hot and the tendency is to minimize clothing in an effort to ward off some of that heat. But, the kitchen is a dangerous place with super hot pans, cherry red flat tops, leaping flames from the char-grill, spitting oil from pans, and sharp knives working furiously through the demands of service. The reason for long sleeves on a chef’s coat, heavy cotton, long pants, aprons, and head brims on a chef’s toque is to protect the cook from burns and cuts.

SALT AFTER COOKING:

Salt is certainly a common flavor enhancer and as such a well-respected seasoning in every kitchen – but salt on foods during cooking can also tend to draw moisture from the ingredient. Salt is oftentimes better used at the end of cooking to accent rather than penetrate.

Painted in Waterlogue

YOU CAN ALWAYS ADD MORE SEASONING, BUT YOU CAN’T TAKE IT AWAY:

Herbs and spices, especially those that impart heat, are best when added towards the end of cooking. Some spices, such as all versions of pepper, increase in potency the longer they cook with a dish. To this end, if too much is added early in the cooking process it becomes very difficult to counteract the negative impact of a spice improperly used.

HOT FOOD HOT, COLD FOOD COLD:

The first rules of thumb in the kitchen always apply. Hot food should be maintained as such and cold food likewise. Hot food should be placed on hot plates and cold food on cold plates. Even down to coffee served in a warmed cup and salads served with a chilled fork.

THE STEAK DOESN’T WAIT FOR THE SERVER:

The quality of cooked food will deteriorate quickly. The pass on the line is properly named since the food should quickly pass from the cook to the server. Every second that a dish sits in the pass results in a loss of product character. Timing on the kitchen line is as essential as the process of cooking.

TAKE CARE OF YOUR FEET:

Every part of your body is impacted by the care of your feet. Proper shoes with support, white socks, floor mats, and frequent movement all result in healthier feet. When the feet are not cared for then there is an impact on legs, knees, back, and even headache pain. Never underestimate the importance of foot care over those 10-12 hour shifts.

TAKE CARE OF YOUR HANDS:

The most important tools that you have in your kit are the ten fingers at the end of your arms. Wash them frequently, cover them when appropriate, use care when handling blades, use towels when handling hot pans, and use hand lotion at the end of a shift. Protect your most valuable kitchen tools.

STAY ALERT:

One second is all it takes for something to go terribly wrong in the kitchen. Hot liquids, flames, sharp tools, heavy pots and pans, slippery floors, splattering oil, or a rushed employee moving around the corner without warning – so much can go wrong – stay alert!

HYDRATE AND FUEL UP:

It is not uncommon for a line cook to lose a pound or more of water weight on a kitchen shift. Dehydration can be very dangerous – resulting in heat stroke. Cooks need to drink lots of liquids during a shift to rehydrate and maintain an even body temperature. At the same time – your body needs fuel to maintain peak efficiency, build muscle, and stay focused. A staff meal – preferably with an opportunity to sit down and properly digest it, is critical to a line cooks performance.

NEVER RUN OUT OF MISE EN PLACE:

Enough said.

DRY TOWEL, WET TOWEL:

Both are important – the dry towel for handling hot pans and stove tops and wet towels (from a bucket with sanitation solution) for cleaning. Never mix the two.

CLEAN AS YOU GO – EVEN WHEN IT’S CRAZY BUSY:

A functional station is one that remains organized and clean – the opposite results in chaos.

KNOW WHEN TO ASK FOR HELP:

Every line cook, on occasion, winds up “in the weeds”. Know when you are headed down that path and turn to a teammate for help before it gets out of hand.

KNOW THE MENU – REALLY KNOW IT:

Know the ingredients, their flavor profile, know the methods of cooking used, understand the appearance desired, and know why a dish was designed a certain way. The more you know, the better the dish.

EACH PLATE DESERVES YOUR ATTENTION:

All cooks have favorite dishes, but in a restaurant every dish must be treated as if it is your favorite.

IF YOU DON’T HAVE THE TIME TO DO IT RIGHT THE FIRST TIME – WHEN WILL YOU FIND THE TIME TO DO IT OVER:

Time always gets in the way and far too often we look for short cuts to adapt to time constraints. In the end if it is not done correctly at first then the time constraints associated with a re-fire are compounded. Do it right the first time – this is the best approach.

There are probably dozens of other tips for success that every seasoned line cook can come up with, but this is a good start. Being a line cook is a challenging, focused, skilled, and extremely important job in the kitchen – make sure you are prepared to do it justice.

PLAN BETTER – TRAIN HARDER

APPRECIATE YOUR LINE COOKS

Harvest America Ventures, LLC

www.harvestamericaventures.com

Restaurant Consulting

BECOMING A MASTER OF YOUR CRAFT

13 Wednesday Feb 2019

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chef, cook, culinary, Master chef, restaurants

Painted in Waterlogue

I just finished watching a YouTube video clip of Jeff Beck and Stanley Clarke performing their incredible music at a jazz festival. I watched the clip four times in a row until I knew that I had to get back to work. These musicians are masters of their craft. There was something truly magical about watching them perform – it wasn’t simply their incredible skill (Jeff Beck, in my mind, has always been the most spectacular guitarist around), it was much deeper than that.

As I watched in awe of the precision and the spontaneity of their performance, I began to think about this term mastery and how there are so many common denominators of those individuals who have reached this pinnacle. I know how fortunate I have been to know and work with chefs and cooks who are true masters of their craft and through these associations I have narrowed down many of those common denominators. Whether you are a musician, painter, writer, sculptor, programmer, plumber, electrician, surgeon, athlete or chef – here is the list of traits that lead to mastery:

[] WORK ON THE FOUNDATIONS

Every master has enormous respect for the foundations of his or her craft. Musicians must understand scales, tonality, tempo, positioning, musical memory, and how a musical piece is built. Plumbers and Electricians must understand the impact of flow, resistance, and capacity. Surgeons must have a complete memory of the body’s systems, structure of muscles, location of organs, and the inter-relationship of every part of the human system. Chefs must understand and appreciate the methods of cooking, the science behind the application of heat, the nuances of flavors and how they marry together, the impact of ingredient maturity and seasonality on how a dish will look and taste. The foundations are always present and at the heart of mastery.

[] PRACTICE, PRACTICE, PRACTICE

A person may be born with an aptitude for a certain craft, he or she may be blessed with great taste buds, an ear for music (perfect pitch), a unique sense of rhythm, or the ability to throw a baseball at 90 miles an hour, but even the most naturally talented individuals must practice relentlessly to reach a level of mastery. Practice does make perfect, but true masters are never satisfied with perfect – their practicing pushes them beyond what others would accept as excellent.

[] PRIDE

Masters are incredibly proud individuals – many times to a fault. Mediocrity is not part of their repertoire and even their best work will always receive a marginal score from their own critique. If they are called upon to perform a task they will totally immerse themselves in a process of producing at a level that will allow them to feel comfortable putting their name to it.

[] SELF-CRITIQUE

Masters are their own worst critics. What others may say about their work will always be taken to heart, but in all cases the master already knows where there is need for improvement. Watching Jeff Beck perform I became aware that although there was an audience – he was playing for his own benefit and critique. The audience was on the receiving end of a work of music that was being critiqued while a person who was the absolute best at assessing the quality of that work was playing it.

[] CONNECTIONS

Masters connect with everyone around them without even knowing that it is taking place. They are wired to connect with those they are working with, those who watch or listen, those who enjoy the food prepared by the chef, or the builder who sub-contracts to the electrician or plumber, and peer performers who view them as a benchmark within a trade. These connections bolster the master’s skill and performance.

tony and I

[] REMAIN HUMBLE

Although there are many examples of those who flaunt their own fame and skill – the real master is above that. The real masters are those who do what they do because they must for their own peace of mind, for the love of what they do, and for the satisfaction of getting better at it every day. True masters are humble when everyone else knows that they could stand on a pedestal and enjoy the praise.

[] FLUIDITY

When you are a master of your trade you are flexible and possess the ability to express excellence in the moment even when the environment, the ingredients, the tools, or the supporting cast may fall behind the standard that you expect. Masters have the ability to go with the flow and make adjustments as needed, while never slipping into mediocrity. Jeff Beck was playing with Stanley Clarke – one of the most versatile bass players around, and a cast of extraordinary support musicians. He certainly played from the structure of an organized piece of music, but what was most impressive was his ability to move around that piece as he connected and interplayed with others – the music was performed in a unique way and will likely never be played the same again.

Painted in Waterlogue

[] DEDICATION

Masters of a craft are committed to their field, to their craft, as well as their desired outcomes and are able to push everything else aside while they pursue excellence in every moment.

[] DISCIPLINE

Master chefs, musicians, craftspeople, or athletes are able to stay on course sometimes even at the expense of everything else around them. Hendrix seemed to always have a guitar in his hands (some say he even slept with his guitar). As free flowing as his music was, he was disciplined to stay connected – always. Tiger Woods was often taunted by his father while practicing so that he would learn to stay in the zone and not let distractions around him take him away from the task at hand. Watch a master chef while cooking and you will see that same total focus on what needs to be done in the moment. This is discipline.

[] HARD WORK

There is no substitution for hard work. Mastery never comes easy. Talent is far too often wasted on those who are unwilling to put in the effort and time to perfect a skill and take full advantage of the talent they may have been born with.

frank

[] BE WILLING TO SIGN YOUR WORK

Masters know that in the end they must stand up and face others – put their work out there for the enjoyment and sometimes ridicule of others. When mastery is near then the individual is willing to stand up and let others in to view their interpretation of excellence. They are willing to sign their work. This does not mean that they are satisfied, in fact even after a master puts his or her work out for others to see, it is rare that he or she will feel as if they have produced their best.

In the later years of his life – Picasso was not allowed to walk, unaccompanied, through many museums where his work was on display. He had the frustrating habit of walking up to his paintings with brushes in hand and attempt to adjust what he was suddenly unhappy with in a painting.

[] OF COURSE – TALENT HELPS

Some may say that talent is the key to mastery. There is no doubt that natural talent is a major key that unlocks the goal of mastery, however, there are ample examples of those who, without the advantage of exceptional talent, have still reached an extraordinary level of excellence by practicing the attributes stated above.

PLAN BETTER – TRAIN HARDER

SET A COURSE FOR MASTERY AND CONNECT WITH OTHERS WHO FEEL THE SAME

Harvest America Ventures, LLC

Restaurant Consulting and Training

www.harvestamericaventures.com

**PHOTOS: Chef Anton Flory – Certified Master Chef and my mentor: Rest in Peace

Chef Herve Mahe – Chef/Proprietor Bistro de Margot – Burlington, VT

Chef Frank Costantino – Program Director – Monroe College

***JEFF BECK – Guitar master

IN THE KITCHEN – SKILLS ARE THE DRUG, CONFIDENCE IS THE HIGH

03 Sunday Feb 2019

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Many have pointed to the abuse of drugs and alcohol that seems far too commonplace among restaurant employees. It may be part of the culture, possibly a release from the accentuated stress that exists in kitchens, and it may simply be more visible yet just as prevalent in other careers. This does not take away from the reality of use and abuse. What those who point their finger fail to note are the non-chemical drugs that are just as commonplace in kitchens and a source of pride and very positive outcomes.

Some cooks and servers may choose to lean on drugs and alcohol to help them escape, forget, or celebrate, but in reality it is the achievements in life, the process of learning and growing, the chance to work with others, and the act of giving back that provide the greatest adrenaline high. Here are some thoughts on the best ways to feel good about you as a cook.

“One of the greatest pleasures of my life has been that I have never stopped learning about good cooking and good food.”

-Edna Lewis

[] THE DRUG OF SUPERB SKILLS

Some may view the accumulation of skills as a requirement of the job, and they certainly are correct, but, as a cook builds his or her skill level, so too does that same cook build confidence. Every time that cook adds something new to his or her bag of tricks there is a rush of adrenaline that is a direct result of that confidence. Whether it is a technique, speed, efficiency, or an added flavor profile – the cook is invigorated by competence. This feeling of competence is as intoxicating and addictive as caffeine – after a period of time the cook needs to feel the rush, so they continue to build on what they know and are able to do.

“Skill and confidence is an unconquered army.”

-George Herbert

[] THE DRUG OF SERVICE

Sure we talk about service as being the core of what we are about and a noble objective, but until a person really feels this they cannot measure the impact that service has on how they feel. True service providers – those who believe what they do helps to improve a person’s life, are invigorated when they are able to do so. Does the service of food help to improve a person’s life? Well – yes it does. When what you do puts a smile on a guests face – then life is improved. When what you do brings a little sunshine to another person’s challenging day – then life is improved. When you dedicate your time and skills to helping a person feel alive and well – then life is truly improved. This feeling of service to others is also addictive. When we give successfully, we are inspired to do more of the same.

[] THE DRUG OF TEAM

I would dare say that anyone who has been a part of a team knows the feeling of being on the same page, working together for a common goal, accepting each other’s strengths and weaknesses, and doing whatever it takes for each person to be successful. Winning as a team is a real adrenaline rush, losing, as a team can be humbling, but unifying in a different way. Similar to the work of a competitive football, basketball. baseball, soccer, or hockey team – being part of a kitchen crew that functions in unison is so invigorating that it draws cooks back day after day for a grueling battle on the line.

cooks

“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.”

– Amy Poehler

[] THE DRUG OF GIVING BACK

“I am a huge believer in giving back and helping out in the community and the world. Think globally, act locally I suppose. I believe that the measure of a person’s life is the affect they have on others.”

-Steve Nash

As I have previously pointed out – the act of giving need not involve extensive amounts of time or effort, or monetary donations to help a worthy cause. More often than not – giving back can be as simple as showing another cook how a task is done properly, taking a moment to thank someone else for an effort they made in your behalf, donating a small amount of time to prepare a meal for someone in need, or offering an attentive ear to someone who simply needs a person to listen. There are few things in life that are more rewarding, more invigorating, and more important than giving back.

“It is literally true that you can succeed best and quickest by helping others to succeed.”

– Napolean Hill

[] THE DRUG OF ORGANIZATION

Good cooks are obsessive when it comes to organization. Mise en place isn’t a task; it is a way of life. Cooks understand full well that their success is very much dependent on the ability to organize and plan and when their mise is spot on then a smile comes into play, confidence is riding high, a sense of readiness and accomplishment over-ride the fear of the unknown once the printer starts ticking off orders, and good things do happen as a result. Mise en place is more than this – to cooks it becomes their philosophy, a way of life – how they interact with others and a definition of how the world must be to make them feel right. When they are organized, they are good.

“Everything has a place and everything is in it’s place = confidence and happiness.”

-Me

[] THE DRUG OF WINNING THE BATTLE

There is no substitute for being part of a winning initiative, of winning the game, the battle, the project, or the goals that are set. When a cook finishes service and finds pride in the number of guests served, the satisfaction of great food from his or her station, a complement from the chef or paying guest, and the knowledge that his or her station was totally on fire (in a good way) then the feeling is physically, mentally, and emotionally charged.

When it comes to the work that we do as cooks and chefs – then much of what Coach Vince Lombardi said during his career holds true:

“Winning isn’t everything, but wanting to win is.”

-Vince Lombardi

It is that desire and the effort that accompanies it that makes us all feel proud to cook and willing to do the hard work necessary to accomplish goals. This attitude is our second cup of coffee, our feeling of purpose, and the spark of enjoyment that brings us back tomorrow.

[] THE DRUG OF REPUTATION AND CHARACTER

It is always important to an individual that his or her reputation is strong among allies and foes. That feeling that we are good people is always more significant than being good at what we do. Others respect us and give a thumbs up to our reputation when we are of strong character and never falter from those stakes in the ground that define the kind of person we want to be and that we are. Above everything else – this is the fruit of our labor.

“The way to gain a good reputation is to endeavor to be what you desire to appear.”

-Socrates

PLAN BETTER – TRAIN HARDER

Harvest America Ventures, LLC

www.harvestamericaventures.com

Restaurant and Culinary School Consulting and Training

*Second Photo: Part of the team at Quail Valley River Club

LIFE IN THE KITCHEN – WHAT A LONG STRANGE TRIP IT’S BEEN

06 Monday Aug 2018

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career in food, chef, cook, cooking for a living, culinary, kitchen, you never know

Quite often I have read posts from individual cooks who express a high level of dissatisfaction with their choice to work in kitchens. In some cases this dissatisfaction leans towards contempt – loads of anger pointed at the job and those who employ cooks in service of the guest. While many of the concerns expressed by these cooks has merit (rate of pay, lack of benefits, commitment of hours, etc.) I feel that much of their distaste is a result of their own doing, or lack there of. Maybe I am just fortunate, but I tend to feel that the first job in a kitchen is just a springboard toward opportunities that you can make on your own. This is a reflective moment of my trip and one that many of my friends have experienced as well. This is food for thought.

A TIMELINE (TRIP) THAT PROVIDED “FORK IN THE ROAD OPPORTUNITIES”:

[] THAT FIRST JOB:

Like many other chefs – it was that first job at maybe 15 or 16 years of age that set the course of their career. Like many, I was a not so inspired high school student who fell into that first job as a dishwasher. I didn’t know at the time that this would be the start of a lifelong career.

[] FALLING IN LOVE WITH THE ENVIRONMENT:

I loved that job. Maybe it was because I received a paycheck for the first time, maybe it was being around food all day long, or maybe it was the immersion into the lifestyle of food service workers that made it special. Whatever it was – I thoroughly enjoyed my time diving for pearls.

[] ROCK AND ROLL OR HOSPITALITY:

At the age of 17, like so many, I was faced with a decision – what was I going to do with my life? My parents saw college in my future – I saw playing drums in a band as my life pursuit. My parents won, so I chose a school that focused on hospitality. Since I loved the dish area and my time assisting the breakfast cook during the daily rush, then maybe I could become a hotel manager some day.

[] CAN I LIVE UP TO THE CREDENTIAL?

Leaving college after two years I found myself interviewing for an assistant managers job at a Holiday Inn dining room. The manager was brutal during a three- hour interview as he pointed out everything that I didn’t know. In the end he did me a tremendous favor when he suggested I go back into the kitchen, learn whatever I could, and then gradually work my way back into a management opportunity.

[] BACK TO BASICS IN A REAL KITCHEN:

I fell into a position as formal apprentice in the kitchens of the Buffalo Statler Hilton Hotel. This was a real kitchen with a talented and experienced Executive Chef and the classic brigade of chefs and cooks that was established a generation before by Escoffier (or so I learned later on). I rotated through every position from butcher to banquets, garde manger to pastry, and saucier to line work. It was a two-year whirlwind of immersion in a busy 1,200 hotel with hundreds of events every week and two active restaurants. I started to actually learn how to cook and build my confidence. My connection with a diverse team would become invaluable in the future.

[] COOKING IS EASY, MANAGING OTHERS – NOT SO MUCH:

As much as I enjoyed and learned in that kitchen, I felt still compelled to move towards a management position. I knew very little about managing operations or managing people. Through a friend I heard of a position as assistant manager in a cafeteria operation. I jumped ship at the Hilton and traded in my chef whites for a jacket and tie. A different type of operation, a significantly different level of commitment to cooking, a union shop, and comfortable cooks without much desire to improve was a real wake-up call. Learning how to interact and try to help others self-motivate was a real education. I struggled and was successful to some degree and failed miserably with other tasks. In the end, I became better at what I did because I took the leap.

[] IT’S A BUSINESS:

What I did learn was that operating a kitchen is more than producing great food and demonstrating your skill at logistics management – operating a successful kitchen is a business endeavor. I learned about inventories, and recipe costing; I picked up the ability to determine selling prices that work and I discovered the realities of profit and loss. Everything that I did learn through this experience would be essential throughout the rest of my career.

[] ESCAPE:

All said – as much as I learned, I was totally stressed by the level of resistance to change, the lack of commitment to solid cooking, the 9-5 mentality that I was not accustomed to, and the back-biting environment that came from a lack of team. I had to go back to my happy place – the kitchen. I worked in fine dining restaurants as a line cook, traveled with my wife to Canada to run a kitchen at a experimental school for wayward kids, and finally found myself in the Adirondacks as a chef for a destination resort. It was refreshing and draining at the same time, but it helped me to regain my footing and focus on the importance of food. Yes, it was an escape, but more importantly it was an opportunity to return to my stakes in the ground.

[] SURE I CAN TEACH:

The toll of the kitchen, like many cooks point out today, is measured in missed family opportunities, excessive hours, physical and emotionally demanding work, and little opportunity for a pat on the back. I was fairly good at what I did and when I felt as if my skills fell short, I simply put in more hours. Something needed to change. I stepped into an opportunity to take on a position as instructor at a hotel management college with a desire to start up a culinary arts degree in the future. This decision would take me through the next 26 years as teacher, department chair, and eventually dean. As comfortable as I was as a cook and chef, I was now very comfortable as a teacher and administrator. I moved from dishwasher to Program Dean – quite a leap.

[] DEDICATION TO LEARNING ABOUT FOOD:

One of the first things that I understood about teaching culinary arts is that I knew very little about culinary arts. Sure – I worked in busy kitchens, I paid my dues on the line, I prepped for thousands of banquet meals, and I was adept at making stock in 50 gallon kettles and a version of Bordelaise for 1,200, but I really didn’t have a clue about food, how ingredients were grown, why certain cooking processes were done a specific way, what happens during the cooking process, how to develop a palate, or the intricacies of effective plate presentation. In other words – I could cook, but I didn’t have the answers to teach. So, I set out to discover, study, research, shadow, find mentors, participate, and learn. The teaching job gave me an opportunity to become a better chef, and a much more effective teacher/trainer.

[] COMPETITION AND TEAM:

Hey – why not. As I learned more about food I became enthralled with pushing myself in competitions. I entered show after show and grew with each experience. I even made it to the Culinary Olympics as part of the New England Culinary Olympic Team and we won more gold medals than any team since. Along the way I discovered the importance of team, not just teamwork. I became friends with some of the most talented people around and built my personal brand on the skills and aptitudes that were a result. I was beginning to really understand food and the importance of what chefs do.

[] DOZENS OF NEW FRIENDS – OPENING THE DOOR TO A LARGER INDUSTRY:

These new friends opened many doors through the competition network, the ACF, The World Association of Chefs, the Research Chefs Association, Slow Food USA and the Center for Advancement of Foodservice Education. My personal network was becoming substantial. Friends are there to help friends.

[] MASTER CHEF OR MASTER’S DEGREE:

At one point I was trying to decide whether to team up and take a year to study for the ACF Master Chef exam or take two years and work on a Master’s Degree. In the end I decided on the Master’s Degree that seemed most appropriate in my current career in education. Besides, I felt that my odds of completing an advanced degree were far greater than my chance of passing the grueling Master Chef exam. In 2001 I was recognized as the ACF National Culinary Educator of the Year.

[] THE INTERNATIONAL EXPERIENCE:

I began to develop programs for students to experience a semester abroad. With incredible international partnerships we created those experiences that allowed students to work in Michelin star restaurants, work the vendage in prominent vineyards, and immerse in the culture of central Burgundy. I traveled to France, Monaco, Germany, Austria, England, Norway and Italy in an effort to grow my network and learn about other cultures. Such an incredible education.

[] BACK IN THE SADDLE – PROMISES KEPT:

In 2005 I had a falling out with the administration of a college after 26 years and decided to return to industry. It had been some time and I naturally felt a bit out of touch. Could I still get it done as a chef? I promised the owner that we would earn a fourth diamond for food within two years and we made that mark in 2 years and 4 days. Promise delivered. I felt refreshed and reconnected to the industry that I had been teaching students about for decades.

[] JAMES BEARD HOUSE:

My greatest memory was being invited to represent my employer and cook at the James Beard House in New York City. Such history, such a tremendous honor.

[] EDUCATION AGAIN – A DIFFERENT ROLE:

After four years and “mission accomplished” I accepted an opportunity to return to education as the vice president of a school totally dedicated to culinary arts. Now as a senior administrator my new responsibilities included contracts, strategic planning, facilities planning, faculty assessment, curriculum revisions, and accreditation. This was a far cry from cooking, although I took as many opportunities as possible to work alongside the chefs in our kitchens.

[] BRANCHING OFF ON MY OWN:

After four years back in education I decided it was time to try a hand at entrepreneurship. In 2012 I started a company dedicated to restaurant and culinary school consulting and training. I have presently worked with nearly 40 different businesses through this firm. During this time I wrote two novels and started an industry blog that has attracted almost 1.5 million views.

[] WHAT’S NEXT?

We all have stories, we all have a love/hate relationship with the field, we all feel a lifelong connection to something bigger than us, something that takes control of us and pulls us in directions that we could never have predicted. I started at the age of 15 as a dishwasher, I sweat on the line of many restaurants, struggled with my own inadequacies, pushed myself to become better, and never thought twice about jumping into something new. What’s your story? Take the time to talk with at least one of those young cooks who fail, at this point, to see the opportunities before them. Challenges are either roadblocks, or steppingstones – help them to see what they might be able to accomplish. You never know.

PLAN BETTER – TRAIN HARDER

Harvest America Ventures, LLC

Restaurant Consulting and Training

Harvest America Ventures

~ harvestamericacues

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